Press Releases

HAUPPAUGE, N.Y., April 10, 2017 – In a continuous effort to provide innovative customer service,Santinelli International has created a convenient way for customers to directly access its library ofover 30 proprietary “AdvantEdge” Technical Support videos by utilizing QR Code technology. Thelens finishing equipment leader premiered this industry-first initiative at its International Vision ExpoEast booth last week, receiving extremely positive feedback from prospects and customers alike.

The idea for the initiative came about through recent focus groups, where customers expressed aneed for timely product information and “24/7” support. Now by simply scanning a QR Code with asmart phone QR Reader App, the operator can locate the necessary videos needed for bestpractices, calibration, troubleshooting and more. High-definition, Vimeo video technology allows forthe viewer to clearly see the intricate details of the various equipment elements on either a mobiledevice or desktop computer.

According to Matthew McKenna, Vice President of Client Services, “Once again, customer feedbackproves to be invaluable in helping us discover ways to provide innovative support. With the QR Codescanning initiative, customers can more easily keep their equipment in top shape, save time andmoney, and virtually eliminate downtime.”

The self-adhesive labels with QR Codes for the company’s two most popular models, the LE-1200and LEX-1200 Lens Edgers, are presently being distributed. The labels can be placed directly on theedger for quick reference. Santinelli International plans to develop QR Codes for all of its currentmodels in the coming months. To request QR Code labels, please contact the company’s TechnicalCall Center at 888.645.EDGE (3343).

About Santinelli International
Santinelli International is the leading distributor of lens edging equipment in the United States, representing NIDEK machinery. For nearly 45 years, the company International has assisted eyecare professionals who are looking to provide better, faster service to their patients, and simultaneously increase profits. The family-owned company is the current and seven-time recipient of the EyeVote Award for Best Optical Equipment Finishing Brand and first-time recipient of the award for Best Optical Equipment Company.

About NIDEK CO., LTD.
Founded in Gamagori, Japan in 1971, NIDEK continues to be a global leader in the design, manufacture and distribution of ophthalmic equipment. The United States subsidiary based in Silicon Valley, California, provides sales and service for ophthalmic lasers, refractive lasers, and many advanced diagnostic devices. NIDEK is committed to delivering accurate and comfortable devices for lens processing for our customers.

Hauppauge, New York, March 3, 2017 – Soon after becoming the exclusive U.S. distributor of NIDEK lens edging equipment, Santinelli International envisioned and initiated an annual Worldwide Lens Edger Summit Meeting for NIDEK’s 95 global distributors. This year, the entire group commemorated the 20^th anniversary of these Summit Meetings in Milan, Italy.

The annual Summit Meeting concept was born out of a desire to share industry news, identify opportunities, announce new product developments and create camaraderie amongst the international group of distributors who share a unified goal. As the originator of the concept, Gerard Santinelli, President & CEO of Santinelli International, was appointed Chairperson of the event, a position he held until stepping down in 2014.

As the initiator of these meetings and the former Summit Chairperson, Mr. Santinelli marked this significant milestone with an innovative and content-rich presentation titled “Innovation, Determination & Brotherhood…The Path of 20 LE Summit Meetings.”

According to Mr. Motoki Ozawa, NIDEK’s President & CEO, “This event was a wonderful occasion to recognize and celebrate how much has been achieved through these 20 LE Summit Meetings. I would like to thank Mr. Santinelli for having initiated the meeting concept, and for his presentation which illustrated the many learnings, products and fellowship through the years.”

Mr. Santinelli commented, “It’s an honor to be a part of such a global, elite team. Seeing the LE Summit Meeting mature, grow and progress through the years has been deeply gratifying. This year, we celebrate all that we have done together, while we simultaneously set our sights for many exciting things to come”.

About Santinelli International
Santinelli International is the leading distributor of lens edging equipment in the United States, representing NIDEK machinery. For nearly 45 years, the company International has assisted eyecare professionals who are looking to provide better, faster service to their patients, and simultaneously increase profits. The family-owned company is the current and seven-time recipient of the EyeVote Award for Best Optical Equipment Finishing Brand and first-time recipient of the award for Best Optical Equipment Company.

About NIDEK CO., LTD.
Founded in Gamagori, Japan in 1971, NIDEK continues to be a global leader in the design, manufacture and distribution of ophthalmic equipment. The United States subsidiary based in Silicon Valley, California, provides sales and service for ophthalmic lasers, refractive lasers, and many advanced diagnostic devices. NIDEK is committed to delivering accurate and comfortable devices for lens processing for our customers.

February 22, 2016, Hauppauge, NY – Equipped with an innovative multi-frame tracer, Santinelli International’s acclaimed LE series is now reborn with avant-garde technology and an all-new look encapsulated in the LE-1200 model. The new lens edger delivers a shorter cycle time for higher productivity and a high luster finish, thanks to design and engineering improvements.

The unit’s on-board tracer offers heightened levels of shape detection and size measurement accuracy for a wide array of frames, including sport styles. Lens and pattern tracing have never been easier, with the magnetic-mounted pattern setting assembly and simple, one-touch operation.

The LE-1200’s redesigned software adds a tailored “mini bevel” function at the push of a button, providing a custom fit lens for thin, metal eyewire frames, such as Ray Ban™ aviator style. As a result, the cosmetic appearance of the finished eyewear is greatly enhanced. Additionally, the new software senses the lens blank diameter. Together with lens measurement data and lens material, it automatically selects the most-efficient lens processing method and cycle time. Therefore, even today’s super hydrophobic coated lenses can be edged without axis shift.

The LE-1200 produces ready-to-insert, beautifully finished lenses every time with its unique groove and safety bevel “multi-disk arm”. Furthermore, customized shapes for unique eyewear designs can be created effortlessly with the unit's Shape Editor function.

Gerard Santinelli, President and CEO of Santinelli International, comments, “The LE series, with its heritage as the most popular lens edger in the world, is sure to continue its legacy with the introduction of the LE-1200. Added features and benefits, like the tailored mini-bevel, will provide ECPs with the ability to dispense fine eyewear to their patients, while achieving increased profits.”

March 11, 2016, Hauppauge, NY – At this year’s Vision Expo East, Santinelli International will be introducing the all-new LE-1200 Lens Edger. The model features a newly designed multi-frame tracer, software that offers a shorter cycle time for higher productivity and a special tailored min-bevel function.

In addition, Santinelli will unveil a NEW trade show booth featuring eight hands-on demo stations, a simulated in-office finishing lab, an industrial edging area with robotics and a tools & optical supplies section. All elements of the booth have been dressed with beautiful, bold graphics depicting optical references, all in a clean, open layout that that will delight visitors!

As the company is commemorating their 25th anniversary with NIDEK Co., Ltd. this year, part of the new booth will include an autograph wall for clients to sign. Furthermore, each show attendee that receives an equipment demonstration will receive a special-edition microfiber lens cloth.

July 28, 2016, Hauppauge, NY –All team members of Santinelli International, the lens finishing equipment leader, recently gathered on Long Island, NY for presentations, strategic meetings and a company-wide celebration. Sales and service associates traveled from around the country to attend sales and service meetings, connect with home office associates and celebrate the company’s 25 year anniversary with equipment manufacturer, NIDEK Co., Ltd.

Gerard Santinelli, President & CEO, presented a “state of the state” address to the organization, outlining the company’s short and long-term future plans, including revolutionary new products on the horizon. Following his address, a renowned speaker gave an informative presentation on the “Science of Thinking” and led workshop sessions focused on Being Innovative and Executing with Excellence.

The sales and service teams carved time out from their meetings for some team-building activities, including a NY Mets baseball game, an Atlantic Ocean fishing trip, go-cart racing and a world-class golf outing. The week concluded with a seaside Lobster Bake for all Santinelli associates, which included beach games alongside a stunning Long Island sunset.

According to Gerard Santinelli, “There’s nothing better than having the entire team gathered in a beautiful setting, sharing ideas, strategizing and discovering new ways to best serve our valued clients. This week together was also a great opportunity to celebrate twenty-five years of our business alliance with Nidek – a truly remarkable milestone.”

Lens finishing equipment distributor Santinelli International (santinelli.com) is celebrating its 25th year in partnership with Japanese manufacturer Nidek Co., Ltd. Here, Gerard Santinelli, president & CEO of Santinelli International, talks about their history—and this milestone.

When we first met Nidek, they were already established as a worldwide ophthalmic equipment company, with a solid reputation as a leader and innovator. In 1990, Nidek entered the lens edger business by developing a patternless edger.

Unlike other edger companies at that time that had generations of experience, Nidek started from ground zero and went right into developing a patternless edger. Their first edger, the LE-8000, was small and compact, extremely easy to use, and made the process of fabricating quality eyewear unlike any other edger in the marketplace. Among its unique features was the unit’s ability to literally "talk" the operator through the steps of edging. It meant that virtually anyone could now learn how to make glasses.

This product design trend of unique features, unprecedented accuracy and reliability, and user-friendly operation has continued with an impressive barrage of new and exciting products coming out of Japan into the U.S. optical marketplace.

I am most proud of how our partnership has evolved into a two-way communication of new product development, marketing, and innovation perspective. Together, we have built a respectful relationship that always challenges the status quo, keeping the end users (i.e., our customers) front and center on the evolutionary benefits we develop. We have also worked very closely with both frame designers and lens companies to accommodate processing various frame and lens styles, creativity, materials, coatings, and designs. The Nidek and Santinelli International teams feed off of each other, and the marketplace, making for the perfect “marriage,” which benefits not only our customers, but also the various "cousins" in the industry.

We are committed and driven to helping our customers become better retail competitors. The key is in-office finishing that provides faster service, improves quality and control, and increases profits from both private pay and managed vision care eyewear. Basically, in-office finishing sharpens a practice’s competitive edge.

They may be surprised to learn that my father, Joseph Santinelli, founded this company 43 years ago in the garage of our house, and he is still as passionate and full of ideas as he was back then. It might also seem surprising that I started at the company literally sweeping the floors and organizing the stockroom.

Fast-forward to where we are today, and we can brag a little. ECPs might be surprised to learn that, year after year, we are the recipient of several industry awards that poll ECPs on their favorite brands and companies. We couldn’t be more appreciative to our customers for making these honors possible.

October 12th, 2016, Hauppauge, NY –The associates and their families at Santinelli International continue to “give back” to the community, having participating in the company’s sixth Habitat for Humanity home build on October 8, 2016. Alongside the home owner, a disabled Army veteran named Youlanda, our team helped with the demo work inside the house located in Ronkonkoma, NY. Youlanda herself has volunteered in multiple Habitat for Humanity building opportunities and is now grateful to be the recipient of a Habitat home of her own.

Not only did the Santinelli associates put on their work boots and hard hats, they also put their hands in their pockets to provide the necessary funds for the building material. Thanks to the company, business colleagues, personal friends and family members, Santinelli was able to reach their goal!

“It was a great representation of the heart and soul our employees have. Habitat for Humanity has become a heartwarming tradition here at Santinelli and we take pride in sharing the tradition with our families and friends,” said Gerard Santinelli, company President & CEO. “It is yet another great example of how the strength of Santinelli International is in the power of our team,” Mr. Santinelli added.

October 6, 2016, Hauppauge, NY –Four industry leading companies have joined forces to create a first-of-its-kind Dispensing Pavilion for the AAO Annual Meeting, October 15-18 in Chicago. Fashion Optical Displays, FastGrind International, Santinelli International and ClearVision Optical have come together to create the Dispensing Pavilion, booth #744, which will be a one-stop shop for education and implementation of a complete lab and dispensary.

The Dispensing Pavilion will offer a comprehensive look at everything from displays and frames, to lens surfacing and edging. All that is needed to build a profitable dispensary will be conveniently in one booth for the first time at an industry trade show. The booth will be operational and set up like an actual optical practice in a scaled to size space. Show attendees can meet with industry experts from each company as they travel through from the dispensing room back into the optical lab, gathering information and tips along the way.

Attendees interested in learning about setting up a profitable dispensary and lab are encouraged to stop by the Dispensing Pavilion.

April 7, 2015 – Hauppauge, NY. Santinelli International brought back their “Think Outside the Box Edge” Rimless Eyewear Contest this year by popular demand. Once again, the company invited their ME-1000, ME-1200 and ME-900 Drilling Edger clients to put on their creative hats and flex the muscles of their machine’s innovative Design Cut technology to create the most unique rimless eyewear.

The company received an incredibly creative array of eyewear, ranging in themes from “Star Wars” to “Steampunk”. All entries reflected not only the amazing capabilities of the machine, but also the remarkable talent among their clients. Entries were displayed on the Santinelli International Facebook page, and winning entries were unveiled at their Vision Expo East booth. In addition to bragging rights, first, second and third prize winners received vouchers to be used toward any purchase within their ever-expanding product line..

According to an email from second-place winner, Matt Johnson of Parrelli Optical in Cambridge, MA, “I just wanted to thank you for putting on this contest. It's nice to see a company that is dedicated to creating not only the tools that are needed by the opticians of today, but tools that will be needed by the opticians of tomorrow as well. Thank you again for your collective efforts, and for taking time to recognize the artistic end of our industry.”

To view all of the entries, visit: www.santinelli.com/rimlesscontest.

Hauppauge, NY – The new Silicone Adhesive Nose Pad Cushion Kit from Santinelli International includes thirty pairs of individually-wrapped cushions in three sizes: small, medium and large. These self-adhesive nose pad cushions are made of high-quality silicone pads, sourced from B&S GmbH. Neatly packaged and sold in a self-contained point-of-purchase countertop display keeps them highly visible for resale or readily available for complimentary customer “thank you” gifts.

These cushions will enhance the stability and wear-ability of acetate or Zyl frames by adhering a thin silicone cushion layer on the nose pads. Well-indicated for patients who have a difficult time with wearing frames that continuously slide down the nose. They also provide a soft, cushioning effect and eliminate or reduce pressure marks that may appear on the skin due to skin contact with plastic. Adding these cushions to plastic frames is simple and quick.

To order: www.santinelli.com; 800.644.3343

July 21, 2015, Hauppauge, NY – Santinelli International, the leading distributor of lens finishing equipment, recently convened in Washington, DC for their annual National Sales Meeting. The 3-day session led by Rick Clemente, Executive VP of Sales & Client Services, focused on progressive ways of meeting customer needs and increasing efficiency through technology, while also setting the table for several other new initiatives.

The meeting celebrated strong recent customer satisfaction survey results and sales growth, in addition to providing the opportunity to recognize several sales leaders in categories ranging from outstanding achievements, record-breaking growth and company dedication. Product managers were also in attendance, providing advanced product training via interactive hands-on workshops.

Company President and CEO, Gerard Santinelli, opened the meeting by commending the team for their commitment, business expertise and the personal, customer experience they deliver. After exciting presentations and workshops, the team toured the beautiful Washington, DC area, including a nighttime Segway tour of many historic monuments.

“Spending a good amount of valuable time together as a team augmented the camaraderie and reinforced the team’s collective strengths by sharing experiences and learnings. The group’s enthusiasm is incredibly strong and they left the meeting highly motivated.” reports Clemente.

For more information, contact Santinelli International at 800.644.3343 (option 5).

July 29, 2015, Hauppauge, NY – Santinelli International introduces new technology with the arrival of the Lex-1200 Lens Edger and Ice-1200 Blocker, developed from years of successfully proven technology, as witnessed in innumerable labs across the country. Furthermore, all-new functions will enable ECPS to process the latest in lens and frame designs.

At the heart of the two units is an advanced high-curve tracer, featuring a unique mechanical design which includes a variable fulcrum stylus, keeping its axis-angle perpendicular to any frame curve. The new tracer reduces stylus-pressure by fifty percent, thereby eliminating the potential for distortion on even the thinnest, most flexible of frames.

The Lex-1200 edger’s “2.0 software” boasts a faster processing speed than the previous version and offers multiple custom bevel pre-sets. New to this model series is a controlled high-curve bevel function which produces an asymmetrical lens bevel profile, permitting the lens to be perfectly fitted into such shaped sport frames. Additional functions include highly-specialized semi-step bevel which allow insertion of lenses into “non-Rx-able” eyewear.

Operators will appreciate the all-new custom auto mode, an extremely user-friendly, one-step operation delivering a tailored mini-bevel which is ideal for thin metal eyewire with a perfectly matched frame-based profile (i.e.: Ray BanTM frames). Lastly, for those seeking to drill in-house, the edger interfaces seamlessly with the optional LexDrill “side car” unit, which can process complex drilling jobs automatically.

The Ice-1200 blocker incorporates a multi-colored touchscreen with new, intuitive graphics for a seamless operation. The unit also features an advantageous Auto Lens Meter (ALM) function with an easy-to-identify cross-hair target for spot-on accuracy. Santinelli’s Integrated Shape Imager (ISI) facilitates drill data capture and has been revised to include partial step lens measurements of “suspension-lens” style sport frames.

The newly redesigned lens stage is highly adjustable accommodating any lens blank size, shape or type, all while keeping the front of the lens parallel to the blocking arm. Furthermore, the integrated lens clamp gently stabilizes the lens prior to blocking, eliminating any potential lens-shift.

The blocker’s software has the ability to read QR codes which contain EMR data from linked diagnostic equipment, eliminating the need for redundant job data entry and thereby streamlining the entire blocking operation.

Gerard Santinelli, President & CEO, commented, “We believe we are better able to help our customers succeed by continuously introducing faster, more intuitive technology, which can handle today’s lens and frame challenges with greater accuracy. Both the Lex 1200 and Ice 1200 do just that, taking lens processing technology to a higher level.”

For more information, contact Santinelli International at 800.644.3343 (option 5).

October 12, 2015, Hauppauge, NY – The associates at Santinelli International are at it again, participating in their 5th Habitat for Humanity Home Build on October 10, 2015. Not only did the associates open up their tool chests, they also opened up their wallets to provide necessary funds required for build materials needed on site at the Long Island, NY home. Thanks to the company, business colleagues, personal friends and family members, Santinelli International was able to reach their goal!

“Habitat for Humanity has become a heartwarming tradition here at Santinelli International. Getting a chance to help families live a more comfortable life is something the team looks forward to this time of the year.” said Gerard Santinelli, company President & CEO. “In a day where the world paces incredibly fast and is so goal oriented, it is nice to take the time to donate our time and our skills to a great cause.”

January 2, 2014, Hauppauge, NY – Santinelli International, the leader in lens finishing equipment, unveils its all-new Xtrimer SE-1 Industrial Edger featuring dry cut lens edging technology. The Xtrimer SE-1 provides state-of-the-art processing with its revolutionary “V” tool design which introduces an entirely new and more efficient method of dry-cutting and milling, addressing the growing complexities of today’s frame shapes and lens materials.

The 5-axis engineering design, combined with specialized high-speed motors, maximizes throughput efficiency. True “3-D Fit” technology is complemented by a new interlocking mechanical cutting method which vastly increases the first-time-fit ratio.

Incorporating six individual processing tool spindles, the Xtrimer SE-1 does offers beveling, customized incline beveling, flat edging, 3-D grooving and partial grooving, polishing, safety beveling, faceting, partial step beveling, 3-D Drilling and Design Cut. expedites the roughing process on all organic lens materials, including Trivex and Polycarbonate and offers a vast array of lens finishes. The unit completes the 3-D cutting cycle and is capable of making “tiltable bevel profiles” (inclined bevels) and drilling a multitude of difficult shapes, all while providing an uncompromised finished lens.

Job data and grinding condition settings are displayed in high-resolution graphics on the large, color LCD touch screen for easy job verification. Processing-command data can be easily entered using the iRx Editor, an intuitive tablet application. This application allows for real-time, interactive, remote support and combines useful functions such as sending / receiving of log files, software upgrades and more, for uninterrupted operation. Retouching after processing can be done automatically by simply entering the retouch information via the tablet.

With its robust construction yet compact size, the Xtrimer SE-1 is available as a stand-alone edger and is also engineered to operate in a small, medium or large volume capacity in conjunction with the company’s AES robotic units. “Considerable research and development have resulted in the highly efficient design of the Xtrimer SE-1, providing astonishing speed, 3-D fit and multi-shape capability,” said Gerard Santinelli, company President & CEO. “We’ve packed so much into this compact, versatile unit – it will be a must-have for labs for many years to come.”

February 3, 2014, Hauppauge, NY – Complementing its new collection of optical tools, supplies and working aides, Santinelli International now offers a simple and effective way to add nose bridge support to plastic frames with its Titanium Pad Arm Kit. The addition of nose pad arms is a perfect solution for patients with low nose profiles who prefer wearing plastic frames. The pad arms raise the frame, allow for greater adjustment of pantoscopic tilt and, most importantly, prevent the frame from continuously sliding.

After removing the existing integral nose pads on either a zyl or optyl frame, the pad arms can be mounted by simply drilling a tiny hole into the frame’s bridge with the provided pin vice and drill bit. The titanium arms are inserted into the frame and securely held in place by the specially designed “barbed-end” posts of the arms. The process is simple and clean without the need for any glue or chemical adhesive.

The kit includes a pin vise, drill bit, punch tool, 15 pairs of PVC nose pads and titanium arms in assorted colors, all stored in a handy organizer to keep tools and parts secure. Pad arm refills are available in a variety of colors, styles & sizes. See the Titanium Pad Arm Kit in action by viewing the video at www.santinelli.com/sios. To place an order or request the company’s all-new catalog, call 800.644.3343 (option 6).

March 21, 2014, Hauppauge, NY – Santinelli International was one of three Nidek lens edger distributors who presented at Nidek International’s 17th Annual Summit meeting in Milan, Italy in early March. Barbara Wagner, Santinelli’s Marketing Manager, made a presentation on how her company leverages B2B Social Media to the audience of over 70 representatives of Nidek distributors from around the world.

The Nidek Summit coincided with the MIDO Optical Show, which is one of the most comprehensive optics and ophthalmology trade shows drawing more than 42,000 attendees. Nidek was one of over 1,110 exhibitors that are based in as many as 44 different countries.

According to Gerard Santinelli, President & CEO, “As a company, we have presented to this esteemed group of distributors throughout the years. This was the first time that Social Media was on the Summit agenda, highlighting its importance as an ever-evolving sale and marketing channel. As a new presenter, Barbara did a great job – we’re very proud of her!”

April 9, 2014, Hauppauge, NY – Santinelli International’s LED-200 effectively removes odorous gases, especially during high-index lens edging processing, creating a safer and more pleasant lab environment.

The extremely user-friendly unit features a built-in vacuum and automatic on/off operation with a delayed timer. The compact LED-200, through its easily-replaced charcoal activated filter, removes 90% of strong odors and is therefore well-suited for labs with poor or no ventilation. The unit is a must-have for in-office edging labs that are open to the dispensing area.

The LED-200 connects to any lens edger with a grinding-chamber exhaust port, will integrate with all existing cooling system (tank and pump or direct water) and neatly fits under a cabinet or counter.

May 1, 2014, Hauppauge, NY – Santinelli International introduces all-new deblocking pliers, part of the company’s high-quality “Visionary” line of tools. Designed specifically for Nidek pliable blocks, these pliers feature a cushioned, silicone grip with built-in finger “channels” on the handle for comfort and ease of use.

The tool’s spring-loaded plier action provides fast and accurate removal of pliable blocks. Additionally, the pliers are crafted with an optimal jaw angle, eliminating the potential for lens surface and/or frame finish damage. The unique design of the jaws, which envelop the block, minimizes wear and tear, thereby extending the life of the block.

The Italian-designed deblocking pliers are made of high-grade stainless steel with ergonomic silicone handles, which are color-coded for quick identification.

June 2, 2014, Hauppauge, NY – In a continuous effort to provide optometrists and opticians with valuable information on the in-office finishing business model and continuing education credits, Santinelli International now offers an ABO and COPE approved online course entitled “In-Office Finishing: Your Untapped Profit Center”.

The one-hour course is presented by Jay Binkowitz, President of GPN, who has 30 years of extensive experience in independent optical retail operations and on-site interactive consulting. Binkowitz has dedicated the last ten years to developing lectures, publications and workshops at major industry events.

Ultimately, the course addresses ways for independent doctors and opticians to compete in an ever-challenging retail landscape, as well as how to handle and leverage the various managed vision care plans. According to Binkowitz, “There are great opportunities to increase our bottom lines, the real question is, why aren’t we taking advantage of it and enjoying the rewards of being in private business? In-office finishing is absolutely one of the ways to do that.”

Santinelli is offering the course for free to the first 100 participants. To take this course, visit www.santinelli.com/CECourse and use the free CE code ST - PRMAG14.

July 1, 2014, Hauppauge, NY – Augmenting their line of finishing supplies, precision tools, frame parts and working aides, Santinelli International is introducing over 20 new products, featured in their new catalog supplement.

Highlights include an “anvil-style” bench block, a spring-hinge tool kit, a screw-extractor set and replacement temples, bridges and nose pads for today’s popular frame styles. The new catalog supplement is available upon request and is also accessible in an e-mag version via the company’s website.

“Our Santinelli International Optical Supplies (aka “SIOS”) product line and our catalog have been extremely well-received by the industry. Yet we will continuously source new, innovative and competitively-priced products, like these recent additions, to help ECPs and wholesale labs succeed”, said Gerard Santinelli, President & CEO.

To request the company’s catalog or the new catalog supplement, please email [email protected]

August 1, 2014, Hauppauge, NY – Santinelli International, the leader in lens finishing equipment, organized its annual National Sales Meeting in Chicago, IL last week. Held within The Wit Hotel’s vibrant and expressive meeting space, the theme of the conference revolved around embracing advancements, continuous improvement and best practices.

Key points included ways to help ECPs profit from the changes in managed vision care reimbursements, new service programs to drive down cost-of-ownership, leveraging social media and the latest product development. The gathering was augmented by notable “guests”, including a highly-engaging motivational speaker, industry partners and company associates from various departments. The event provided great opportunities for face-to-face time for the attendees, as well as lively round-table discussions and brainstorming sessions.

Sales achievement awards and acknowledgements were appreciatively given to several of the company’s sales representatives at the meeting. Mixing in some pleasure with business and taking full advantage of the “Windy City”, Santinelli treated the team to a Chicago Cubs baseball game at the iconic Wrigley Field, an architectural boat tour and an evening of laughs at Second City Comedy Theater.

According to Rick Clemente, Executive Vice-President of Sales, “By all accounts, this was one of our best National Sales Meetings to date. We always try to provide our team with valuable information, a forum for sharing ideas and an opportunity for team-building – this year we definitely hit it out of the park”.

August 1, 2014, Hauppauge, NY – August 1, 2014, Hauppauge, NY – Santinelli International, the leader in lens finishing equipment, is pleased to announce the promotion of Jaysun Barr to Key Account Manager. As a Certified Optician, Mr. Barr has nearly 20 years of industry experience. He has served as a retail Sales Consultant since 2006, having received numerous top sales performance awards during his career with the company. Now his national responsibilities will focus on the development of accounts in the wholesale lab and retail chain business segments, given the company’s expanding product offerings and opportunities in these areas.

Additionally, Santinelli is pleased to announce the addition of Scott Stenzel as Sales Consultant for the North Central region, covering Michigan, Ohio and Indiana. Mr. Stenzel is a seasoned, ABO-Certified optical professional, with over 21 years of optical experience. His background includes work as an optician in an independent retail store, as well as a Sales Representative with Carl Zeiss Vision.

According to Rick Clemente, Executive Vice President of Sales & Service, “We are excited to promote Jaysun to such a significant position and are confident that he will apply his skills and past experience with great success.” Mr. Clemente added, “The territory he leaves behind will be in good hands, as Scott’s comprehensive understanding of the industry and the regionmake him a valuable asset to our organization and a great resource for our clients”.

October 6, 2014, Hauppauge, NY – Robert Greco has recently joined the Santinelli International sales team, representing the Southeast Region, comprised of Florida, Southern Georgia and Southern Alabama. Mr. Greco is a highly-seasoned professional with over 25 years of optical experience, including lens finishing equipment sales.

"With his extensive experience, Rob is sure to be a huge asset to our company and a great resource for ECPs in the Southeast," said Santinelli Executive Vice President of Sales & Service, Rick Clemente. "Rob’s comprehensive understanding of the industry makes him a perfect addition to our knowledgeable and professional sales team".

October 28, 2014, Hauppauge, NY – The associates at Santinelli International donned their work clothes and grabbed their tools for their 4th Habitat for Humanity Home Build on October 4, 2014. In addition to donating their time and skills, associates raised the funds required for build materials needed on site at the Long Island, NY home. Additionally, the company, business colleagues, personal friends and family members contributed significantly, which made reaching the $2,500 goal possible.

"Habitat for Humanity has become a favorite of ours, bringing our team together so that a family in need will have a home of their own and a brighter future." said Gerard Santinelli, company President & CEO. "Working side-by-side, and with the future homeowners, is a great experience. It’s so rewarding to see the collective results."

December 1, 2014 – Hauppauge, NY. Santinelli International is bringing back its "Think Outside the Box Edge" Rimless Eyewear Contest this year. Santinelli ME Lens Edger clients can create and submit a pair of their own rimless eyewear designs using their edger’s innovative Design Cut technology. Winning entries will be displayed at the company’s Vision Expo East booth in March as well as on the company’s website and Facebook page.

According to Gerard Santinelli, President & CEO, "We were absolutely blown away by the submissions we received the first time we held this contest. We have some highly creative and enthusiastic clients – they love sharing their creations with the industry by being a part of our contest. Some of them are extremely competitive and relish the opportunity to get bragging rights".

In addition to having bragging rights and their eyewear on display, 1st, 2nd and 3rd prize winners will receive $500, $250 and $100, respectively, toward any purchase within Santinelli International’s ever-expanding product line. For contest details and how to enter, visit: www.santinelli.com/ThinkOutsidetheBoxEdge.

For more information, please call Michele Candiano at 631.731.1307.

January 3, 2013, Hauppauge, NY – Santinelli International has recently extended its consumables product line to now include all-new Value-Edge™ Blocking Pads and Grip-Tight ™ Intermediate Film, two budget-friendly solutions designed to improve lens finishing quality.

The Santinelli Value-Edge™ Blocking Pads are made of a specially formulated foam and adhesive combination, designed to improve the edging performance of today’s coated and uncoated lenses. The foam material resists high rotational forces and prevents the pad from “wrinkling”. The adhesive is formulated to bond to all hard coated, standard AR coated and many hydrophobic AR coated lenses, making it an excellent “all-around” pad. These blocking pads are available in several different sizes and shapes.

The Grip-Tight ™ Intermediate Film is a product which was developed as an added security measure against slippage, giving the lens clamp a more secure “grip”. The intermediate film comes in both Standard and High Curve versions. The Grip-Tight ™ High Curve film is thinner and more flexible, and adheres to high curve lenses with better “wet-out” results and without wrinkles. Grip-Tight ™ will work well with any block size and shape.

According to Franco Aluigi, Product Manager, “We are proud to introduce innovative solutions which address the challenges of edging today’s lens coatings. The Value- Edge™ Blocking Pads and The Grip-Tight ™ Intermediate Film will be great cost-efficient additions to any lab, maintaining the quality of lens finishing results.”

January 16, 2013, HAUPPAUGE, NY – Santinelli International, the lens finishing equipment company, will commemorate its long, rich history with the celebration of its 40th anniversary this year. As one of the few remaining independent, family-owned and managed equipment companies, Santinelli International celebrates the reputation it has built for top-performance products and world-class service. The company has consistently been recognized as the leader in lens finishing by industry associations and has perennially received awards for both their products and service.

While optical pioneer Joseph Santinelli founded the company in 1973, his son, Gerard Santinelli, has presided as President & CEO since 1998. Throughout the decades, success and growth have resulted in relocating from the original “closet-sized” home office, to a larger 8-room office space, and then ultimately into the current, more spacious 15,000 sq. ft. facility in Hauppauge, Long Island. The company’s heritage began in 1956 with Joseph Santinelli’s contributions to the advent of the first diamond bevel edger, the Diamaline Automatic Bevel Edger, introduced by A. Lemay & Co. What followed was a series of advanced technologies introduced by Santinelli International, such as the first “on-size pattern” edging concept and the first automatic, polishing edger.

Partnering with NIDEK in 1991, the company then introduced the renowned Japanese manufacturer’s first lens edger, “3-D Fit” tracer and auto-grooving & safety beveling capabilities in the U.S. With the flagship ME Lens Edger Series at the apex and the introduction of integrated 3-D drilling boasting exceptional quality and functionality, Santinelli’s line-up serves the needs of all user levels, from novice to expert. Additionally, the company’s industrial lab products have evolved to include the industry’s most advanced robotic handling and dry edging technology.

According to Gerard Santinelli, “Being family-owned enables us to be more responsive to our clients and rapidly adapt according to the market’s needs. After 40 years, we’re still just as passionate about the industry and just as devoted to the success of our clients.” Santinelli added “We’ve built a strong reputation as a provider of high-quality finishing technology and we’re committed to preserving this legacy moving forward by focusing efforts on our clients’ needs and on what we do best.” The company plans to celebrate the 40-year anniversary at varying times throughout the year, with special associate and client events.

February 13, 2013, HAUPPAUGE, NY – Santinelli International has expanded its complimentary workshops offered at their Vision Expo East booth (#LP 7145). The one-hour workshops now include Chemistrie™ Sunlens Layering sessions, joining the ever-popular rimless assembly and adjustment sessions.

Attendees will learn about the Chemistrie™ magnetic lens layering system, an innovative product that can enhance practice offerings and increase profits. With a hands-on demonstration, attendees will be educated on how to assemble a Chemistrie™ sunlens layer onto a pair of Rx spectacles. They will also see the ease Santinelli equipment brings to the making of Chemistrie™.Attendees are also invited to improve their rimless assembly and adjustment skill set with expert hands-on training. This workshop will feature Hoya lenses, Tura and Lindberg frames.

As seating will be extremely limited, Vision Expo East attendees are encouraged to sign-up in advance by calling Michele Candiano at 800.644.3343 (ext. 307).

March 7, 2013 – HAUPPAUGE, NY – As part of their 40th Anniversary celebration, Santinelli International is holding a “Think Outside the Box Edge” Rimless Eyewear Contest. The company is asking their ME Lens Edger clients to create and submit a pair of highly imaginative rimless eyewear using the edger’s innovative Design Cut technology. Winning entries will be displayed at the company’s Vision Expo West booth in October and on the company’s Facebook page.

According to Gerard Santinelli, President & CEO, “We know that so many of our clients are incredibly creative and love having the opportunity to be ‘designers’ with their ME edgers. Now they can share their creations with the industry by being a part of our celebratory contest!” In addition to having bragging rights and their eyewear on display, 1st, 2nd and 3rd prize winners will receive $500, $250 and $100, respectively, toward any purchase within Santinelli International’s ever-expanding product line.

To enter the contest, visit: www.santinelli.com/ThinkOutsidetheBoxEdge. For additional details, please call Michele Candiano at 631.731.1307.

May 4, 2013 – HAUPPAUGE, NY – For the second year in a row, associates of Santinelli International put on their overalls and picked up their tools to build a Habitat for Humanity home for a family in need on Long Island, NY. In addition to donating their personal time, sweat and muscle, the company and its associates contributed toward the funds needed for building materials.Business colleagues, personal friends and family members of company associates all helped to reach the $2,500 goal.

“Adding new philanthropic organizations to our company’s roster has been a focus of ours over the past few years. Habitat for Humanity has been a great addition – painting and swinging hammers together further bonds our team!” said Gerard Santinelli, company President & CEO. “We enjoyed the experience so much last year, that we’ve now made it an annual event. It is incredibly rewarding for us to work side-by-side, and with the future homeowner, to see the wonderful results.”

May 22, 2013 – HAUPPAUGE, NY – Santinelli International introduces a revolutionary, new generation display screen tracer, the LT-1200 Xtreme-D, featuring high curve frame trace capability with fully automatic operation. The unit’s unique mechanical design includes a variable fulcrum stylus which keeps the axis angle perpendicular to the frame at any curve. The LT-1200’s ability to reproduce optimal digitized frame data, regardless of frame curve, is achieved with highly sophisticated software that algorithmically calculates the effect that the curve imparts on the frame size. Moreover, the potential for distortion is eliminated on even the thinnest, most flexible of frames as the tracer utilizes 50% less stylus pressure than previous models.

The stylus approach is 90 degrees perpendicular to the frame, as well as horizontally parallel, at any height of the curve. This method disperses stylus pressure over a larger area of the frame than just at the point of contact. Constructed of durable Tungsten-carbide material, the unit’s newly designed stylus tip prolongs the life of the stylus. Additionally, this new design reduces abrasion and friction, consistently producing a smoother, more accurate digitized trace of any frame.

The three-axis assemblies, Horizontal, Vertical and Rotational, which control and guide the stylus operation, are 100% gear-driven and provide an effective, free floating center axis of dimension capture. Therefore, the unit’s stylus turret is void of obsolete belts, pulleys or bearings, protecting its functionality from harmful debris. Also, upon closing, the upper and lower frame sliders interlock in a “tongue-and-groove” design, thereby protecting the mechanical core of the tracer. An integrated door is fitted on the unit as secondary protective measure. As a result, the LT-1200’s technology will provide years of trouble-free operation and optimum performance. The unit’s 10.4” color, LCD touchscreen gives the operator a quick view of traced data confirmation, as well as other pertinent information for lens processing, such as “A”, “B”, “DBL”, “ED”, and “C-Size”.The ergonomically-designed, tiltable touchscreen is highly intuitive for ease-of-operation, featuring an array of functions that include Shape Editing Mode for creating customized rimless and semi-rimless eyewear. The on-screen display allows tracing data editing “by quadrant”. Frame angle data entry and/or adjustment (“Z-Tilt” angle) are also possible when necessary, if tracing demo lenses or patterns of high curve frames.

Using proprietary 3-D patented technology, the LT-1200 captures tracing data by digitizing 1,000 reference points per eye for maximum precision, consistently achieving a 99.9% level of accuracy and greater one-cut edging results. The unit is a simple “plug and play” and is VCA compliant.

June 28, 2013 – HAUPPAUGE, NY – This year marks the 15th year that Santinelli International has provided state-of-the-art lens finishing equipment and had associates volunteer their time and skills for the Special Olympics-Lions Clubs International Opening Eyes vision screening program. Through these 15 years, the company has participated in over 375 events, fabricating tens of thousands of pairs of prescription eyewear distributed to the athletes with intellectual disabilities taking part in various state and local games. The company confirms that they will continue with their commitment to provide the Santinelli equipment required for on-site fabrication and have its associates participate at the service of Special Olympics athletes.

"The Opening Eyes program is one of the most significant philanthropic initiatives and organizations that we support and it one of the first major programs we’ve consistently partnered with through our 40 years in business”, said Gerard Santinelli, President & CEO. “I get tremendous feedback from our folks whenever they participate. Our associates genuinely look forward to these inspiring events and their interaction with these amazing athletes.”

July 3, 2013 – NEW YORK, NY – George Westinghouse High School in Brooklyn, New York recently held an awards ceremony to honor their senior Vision Care Technology students. These students are the recipients of graduation awards from the school’s Optical Council, of which Santinelli International is a proud member. At the school’s graduation ceremony, Principal Janine Kieran bestowed the third annual Santinelli International Award to high-school senior, Nusrat Yasmin.

July 3, 2013 – HAUPPAUGE, NY – In honor of Santinelli International’s 40th anniversary, all 75 team members of the lens finishing equipment company gathered on Long Island, NY for meetings and celebrations. Sales and service associates traveled from around the country to attend their annual sales and service meetings, collaborate with internal associates and celebrate the significant milestone.

The sales and service teams carved time out of their meetings for a Habit for Humanity “house build”, a team-building activity that the company has embraced in the past two years as one of its favorite ‘non-optical’ philanthropic efforts. The week was topped off with a phenomenal anniversary celebration at The Pavilion at Sunken Meadow Beach. Stephen Santinelli (Technical Communications Manager) brought together a few associates, who are fellow EyeRock band members, for a surprise performance, including Gerard Santinelli (President & CEO) and Joe Santinelli (Founder & Chairman).Dancing under the stars on the boardwalk, company associates celebrated 40 years of success and innovation.

According to Gerard Santinelli, “It was a rare and wonderful occasion to have everyone together in our own backyard to share ideas, strategize and discover new ways to better serve our clients. We have a deep appreciation for our entire team and our valued clients who make it all possible.” Santinelli added “The beachside party provided the perfect opportunity for us all to socialize and revel in the brand and reputation we’ve built over the last 40 years.”

September 1, 2013, Hauppauge, NY – Proudly celebrating 40 years in business this year, Santinelli International has created its long-term leadership position by providing top-rated lens finishing equipment and support. Now, the company has vastly expanded its selection of high-quality supplies, frame parts, tools and accessories, offering convenient, one-stop-shopping for both dispensary and finishing lab needs.

The Santinelli International Optical Supplies product line includes hundreds of items showcased in a beautiful, full-color catalog available in an e-mag version on their website, at trade shows and upon request. The collection includes everyday staples, such as nose pads, temple tips and screws, but also features unique workshop aides which are sure to become relied upon solutions for dispensing. One of the featured lines is the exclusive “Visionary” Plier Collection developed by Breitfeld & Schliekert (B&S), a German company known internationally for highly functional and "refined craftsmanship" quality products.

"We are thrilled to provide our clients the ability to order a wide array of the optical tools and supplies they need to successfully run their practice, all from the company they’ve come to trust for their lens finishing equipment”, said Gerard Santinelli, President & CEO. “We know everyone is looking for quality, value and the best service for all their business transactions – we are confident we can provide all of that with our convenient, one-stop-shopping experience.” To request a catalog or place an order, please email [email protected]

October 1, 2013 – Hauppauge, NY. As part of their 40th Anniversary celebration, Santinelli International recently held a “Think Outside the Box Edge” Rimless Eyewear Contest. The company asked their drilling lens edger clients to create a pair of highly imaginative rimless eyewear using the edger’s innovative Design Cut technology. Entries were displayed at the company’s Vision Expo West booth in October.

The winners were also announced at VEW as follows: First prize: The Spectacle Shoppe, Inc., Charlie Blankenship, ABOC (Saint Paul, MN); Second prize: Central Eyeworks, Tommy Libert (Phoenix, AZ); Third prize: Long Island Opticians, Barry E. Santini, ABOM (Seaford, NY). The blind judging and winner selection was conducted by Mike Daley, Optical Lab Division Liaison of The Vision Council.

According to Gerard Santinelli, President & CEO, “We were completely blown away by the creativity and skills our clients displayed in the eyewear entries! Clearly, they love their edgers and take advantage of every feature they offer. Many of them incorporated our 40th Anniversary into their creations which was particularly heartfelt and appreciated.” In addition to having bragging rights and their eyewear on display, 1st, 2nd and 3rd prize winners won vouchers, good toward the purchase of any of Santinelli International’s ever-expanding product line. All entries can be viewed on the company’s website: www.santinelli.com/rimlesscontestentries/.

October 20, 2013 – Hauppauge, NY. Santinelli International recently announced the promotion of Mark Kaplan to Business Development Executive, NY Metro. For the past 12 years, Kaplan held the post of Sales Consultant and is the recipient of the company’s Chairman Award for his outstanding efforts. According to Gerard Santinelli, President & CEO, “Mark has continuously provided exceptional service to our valued client base for many years. With the winning combination of his vast optical knowledge and his passion for the industry, we all look forward to Mark’s future success with the company.”

October 23, 2013 – Hauppauge, NY. Santinelli International Founder and Chairman, Joe Santinelli was among eight industry veterans who were recently inducted into the Optical Pioneer Hall of Fame by the Optical Lab Division of The Vision Council. The award is bestowed upon individuals who have made significant and long lasting industry contributions and has been recognized as one of the most prestigious honors in the industry for 27 years.

In addition to the official recognition at the Optical Lab Division’s annual banquet held in Las Vegas last month, Mr. Santinelli was recognized with this honor at a special company event on Long Island, with all associates in attendance. With over 60 years of optical experience in lens finishing technology development, sales and marketing, Mr. Santinelli has achieved an impressive career. At a young age, he began working at his uncle’s company, A. Lemay & Co., where he eventually contributed to the development and introduction of the industry’s first diamond bevel edger in 1955, the Diamaline Automatic Bevel Edger. The machine was revolutionary as it introduced the first diamond bevel wheel, which rapidly replaced the ceramic bevel wheel. This facilitated the industry’s conversion from glass to plastic lenses which ushered in a new era in lens finishing and fashionable eyewear. Through the ensuing years, Mr. Santinelli launched his own company, which subsequently introduced other ground-breaking innovations to the U.S. optical market.

Santinelli International quickly grew to become the leader in lens finishing with equipment manufactured by NIDEK Japan and has repeatedly received industry awards for both their products and service.

November 7, 2013 – Hauppauge, NY. Santinelli International introduces its most compact and economical lens finishing system in the company’s history, the LE-700 Edging Station. The unit’s ultra-simple design and attractive pricing will appeal especially to ECPs with space and budget limitations. “Next-step” wizard technology takes the operator step-by-step through the entire tracing, blocking, edging and grooving process, utilizing a color touch display.

The reliable, space-saving unit introduces “tracer-free” technology, measuring demo lenses and patterns within the processing chamber. In addition to tracing the demo lens circumference, its front curve is measured to obtain 3-D tracing data and perform accurate 3-D edging. The option to add-on a front-loading frame tracer, which confidently handles high-wrap frames, is also available. Its low measurement pressure minimizes frame distortion, assuring superb accuracy.

An intelligent blocker is integrated into the sleek design of the LE-700, delivering accurate and consistent blocking results. "Listening to the industry, we saw a void for a quality, all-in-one finishing system that ECPs can rely on to take them to new levels of customer service and profitability”, said Gerard Santinelli, President & CEO. “Based on decades of innovative research and design, and backed by our team of highly experienced associates, the LE-700 confidently provides an entry level edging system that will fit in any size practice and within any budget.” For more information, contact Santinelli International at 800.644.3343 (option 5).

December 2, 2013 – Hauppauge, NY. Augmenting its new collection of optical tools and working aides, Santinelli International now offers a unique Spring Hinge Tool Kit which assists with the removal, repair and replacement of spring hinge temples with ease. The kit is an optician’s must-have working aide as it simplifies the reassembly of “pesky” spring hinge temples.

Previously, this type of work was a challenge using hard-to-handle tools that were not designed for the job at hand. The Spring Hinge Tool Kit has everything you need to extend the spring hinge from its housing, simplifying the realignment and assembly. This patented, handy tool kit includes a hemostat-type clamping plier, easy-lock tweezers, a lever tool and a set of three pins, with six varying sized tips. See the Spring Hinge Tool Kit in action by viewing the video here. To place an order or request the company’s all-new catalog, call 800.644.3343 (option 6).

January 3, 2013, Hauppauge, NY – Santinelli International has recently extended its consumables product line to now include all-new Value-Edge™ Blocking Pads and Grip-Tight ™ Intermediate Film, two budget-friendly solutions designed to improve lens finishing quality.

The Santinelli Value-Edge™ Blocking Pads are made of a specially formulated foam and adhesive combination, designed to improve the edging performance of today’s coated and uncoated lenses. The foam material resists high rotational forces and prevents the pad from “wrinkling”. The adhesive is formulated to bond to all hard coated, standard AR coated and many hydrophobic AR coated lenses, making it an excellent “all-around” pad. These blocking pads are available in several different sizes and shapes.

The Grip-Tight ™ Intermediate Film is a product which was developed as an added security measure against slippage, giving the lens clamp a more secure “grip”. The intermediate film comes in both Standard and High Curve versions. The Grip-Tight ™ High Curve film is thinner and more flexible, and adheres to high curve lenses with better “wet-out” results and without wrinkles. Grip-Tight ™ will work well with any block size and shape.

According to Franco Aluigi, Product Manager, “We are proud to introduce innovative solutions which address the challenges of edging today’s lens coatings. The Value- Edge™ Blocking Pads and The Grip-Tight ™ Intermediate Film will be great cost-efficient additions to any lab, maintaining the quality of lens finishing results.”

February 13, 2012, Hauppauge, NY -- Santinelli International announces the launch of the Me 900, a streamlined, simplified and more economical version of the company’s award-winning Me 1200 Multifunction Edger. Upon its debut at the 2010 SILMO trade show in Paris, the Me 1200 was honored with the SILMO d'Or Award recognizing innovation, technology and creativity. The Me 900 offers the same superior quality and much of the same technology as its “big brother”, yet at a more economical cost-of-ownership level.

The new unit features the identical, industry-leading 3-D Drilling, 3-D Grooving and Advanced Shape Editor functions as its predecessor. The high precision Safety Beveling feature is also included. In addition, the Me 900 features a Radius Measurement Unit (RMU) which measures the radius of the lens for proper cut-out and orients the lens for faster processing speed. The unit’s BMW-style “Jog-Dial” operations provide ease-of-use and precision operation, as does the new graphic design color display.

The addition of the new Me 900 rounds-out and expands the company’s drilling line. Now Santinelli International effectively offers three different drilling edger models with various features and at varying price levels, all available with a multitude of blockers. The end result is that ECPs now have several options to customize a system which will meet their own lab needs and budget.

Gerard Santinelli, President & CEO of Santinelli International said “For those practices and wholesale labs that have heard about how phenomenal the Me 1200 is, we are pleased to offer this modified version of that revolutionary model. Now, our advanced drilling and grooving features are more accessible than ever with the introduction of the Me 900.” As with all other Santinelli drilling models, the Me 900 is available with the optional Click Mode software for processing Chemistrie™ Magnetic Layered Lens System, providing an additional profit-generating function. A simpler, modified version of the Me 1200’s technology makes the Me 900 a highly valuable addition to finishing labs.

March 7, 2012, HAUPPAUGE, NY – Santinelli International, the lens finishing equipment company, and Eyenavision, owner of the patented Chemistrie lens layering system, have recently extended their business agreement for another two years. The companies joined forces in 2010 to create the first-to-market Click Mode lens edger software and accompanying retail “Success Click Kit”.

Chemistrie™ is a patented lens layering system that utilizes magnets embedded in the lenses of prescription eyewear to attach lenses for sun protection, readers, and 3-D video. The ultra-light Chemistrie™ lenses are custom made to match the shape and base curve of the prescription lens and provide a seamless fit. Chemistrie™ series of products are a significant breakthrough as compared to previous generation clip on lenses. Chemistrie™ products can be made on Santinelli lens edgers at the push of a button utilizing the Click Mode Software. With the Click Mode software, the operator can easily align and drill the magnets along with edging the lens for a perfectly made Chemistrie™ product. Manufacturing the Chemistrie™ products on-premise with the Click Mode provides a competitive advantage and an additional revenue source for any practice or wholesale lab. The “Success Click Kit” offered to Santinelli retail clients by the two companies includes the proprietary Click Mode software and a Chemistrie™ Retail Success Kit which includes a “start up” inventory of Chemistrie parts, an attractive point of purchase display and a free on-site training session for producing Chemistrie™ Products.

According to Gerard Santinelli, President and CEO for Santinelli International “We are so pleased to extend our agreement with Eyenavision. We have built a strong alliance with this innovative company and our clients have generated great success creating the Chemistrie products with our ‘Click Mode’ software.” Joseph Zewe, Eyenavision’s President and CEO, adds: "We are happy to continue to work with the Santinelli team and look forward to satisfied customers making Chemistrie™ products on the Santinelli lens edging equipment.”

HAUPPAUGE, NY – Santinelli is proud to introduce its new AES-2200 industrial robotic finishing system. This high volume and high production platform will more than double the standard throughput of previous robotic finishing offerings from Santinelli in an incredibly small, compact footprint. The AES-2200 incorporates two of the company’s new “24/7” industrial edger units, the SE-9090 Supra, introducing in-chamber grooving and customizable shelf beveling capabilities. Additionally, the renowned high-base curve edging and custom beveling capabilities of the company’s previous industrial model (the SE-9090 Express+) are incorporated into the AES-2200.

The unit’s robust, dual-spindle wheel configuration is another highly-valued, continued feature. The robotic system utilizes a unique hybrid design combination of conveyer belt and a dynamic tray-lifting mechanism that eliminates job “bottle necking” and allows four jobs to be in a processing stage continually. Moreover, the intelligent synchronization of the system is capable of bypassing any problematic job tray, while keeping the other edger units operating at full efficiency. New, lightweight “dual robotic arms” reduce lens transport time from tray to chuck by over fifty percent.

According to Gerard Santinelli, company President & CEO, “This incredibly robust and innovative system provides the best jobs-per-square-foot ratio ever introduced. We’re very excited to unveil this innovative system at Vision Expo East and equally excited about its ability to assist high-volume labs throughout the country.”

ORLANDO, FL – Santinelli International’s extensive team of Field Service Engineers recently gathered from 13 Service Centers across the country for their National Meeting in Orlando, Florida. Matt McKenna, Vice President of Client Services explains, “Unlike past meetings, where the entire Client Services Division would gather at once, this meeting was Field Service specific, built around the theme ‘Engineered to Exceed Expectations’”.

The three-day meeting was designed to analyze and strengthen all processes from a client’s perspective. Methods on increasing product knowledge and decreasing cost of ownership were solidified to enhance overall client experiences, relationships and communication. Furthermore, high level technical training was performed, ensuring the team was ready for whatever missions lie ahead.While celebrating incredible successes of 2011, strategic plans were set in place for numerous initiatives throughout 2012.

April 23, 2012, Hauppauge, NY –Santinelli International associates joined Habitat for Humanity by sponsoring and building a home on April 21st for a family in need on Long Island, NY. In addition to donating their own money, time, effort and skills, the company and its associates raised funds for that day’s building materials. Business colleagues, personal friends and family members of company associates helped to reach the $2,500 goal.

"We all just loved being a part of this worthwhile cause and giving back to the community,” said Gerard Santinelli, company President & CEO. “It was also a great team-building experience. We hope to make it an annual event!”

HAUPPAUGE, NY – Santinelli International is delighted to announce the recent addition of two highly experienced Sales Consultants to their already extensive Nationwide Team. Working closely with Western Regional Sales Manager Rick Noonkester, Bridger Hodsden and Ryan Smith will be overseeing two different territories in the Southern California region.

Both Mr. Hodsden and Mr. Smith bring with them years of strong sales experience in the fields of research and medical technology. After spending two weeks of intense technical training at the company’s headquarters in New York, both were eager to hit the ground running. Getting to know their clients while taking on every opportunity to meet and greet potential new clients has been exciting, and they're looking forward to a bright future with the company.

According to Rick Clemente, Executive Vice President of Sales & Service, “Due to the increased demand of in-office finishing, we are expanding our sales team to even greater levels. With so many clients and opportunities in the Southern California region, for the first time in the company’s history, we’ve divided the territories resulting in increased attention and coverage.”

NEW YORK, NY – George Westinghouse High School in Brooklyn, New York recently held an awards ceremony to honor their senior Vision Care Technology students. These students are the recipients of graduation awards from the school’s Optical Council, of which Santinelli International is a proud member. At the ceremony, Santinelli International sales consultant Mark Kaplan bestowed the second annual Santinelli International Award to high-school senior, Sharon Vieux.

HAUPPAUGE, NY – Santinelli International has recently hired two new optical professionals for its nationwide sales team. Working closely with Western Regional Sales Manager Rick Noonkester, Sam Jepperson will oversee the Mountain States and Chris Schultz will be responsible for the Northwest Region. With their extensive experience in the optical industry, Mr. Jepperson and Mr. Schultz are both well-qualified to manage the company’s growing customer base.

According to Rick Clemente, Executive Vice President of Sales & Service, “I’m confident that Sam and Chris will be extremely valuable additions to our strong team of sales consultants. Their solid backgrounds will enable them to quickly hit the ground running, in order to enhance our customers’ Santinelli Experience.”

SAN FRANCISCO, CA – Santinelli International’s newly extended Sales Team convened in San Francisco this week for a series of exciting presentations, strategy development and advanced training. The meeting, led by Rick Clemente, Executive V.P. of Sales, focused on new ways to enhance customer satisfaction and provide the greatest return-on-investment possible. Various professional speakers and industry partners were present to provide innovative training and deliver valuable programs and support.The company’s new website, www.santinelli.com, which features enhanced navigation, new search capabilities and an expanded selection of videos and product literature, was unveiled to the group.As a fun, team-building activity, the group of 25 took an excursion across the San Francisco Bay to tour the renowned Alcatraz Prison.

According to Rick Clemente, “We are all excited about the creative ideas and progressive initiatives that resulted from this meeting and we are confident that they will positively impact our customers’ Santinelli Experience.” With a series of reoccurring webinars scheduled for the near and long term future, the team will continue to collaborate in an on-going effort to advance the best-of-breed products and top-ranked services the company provides to its large customer base.

HAUPPAUGE, NY – Santinelli International, the leader in lens finishing equipment, now offers a new ideal solution for edging hydrophobic coated lenses, 3M™ LEAP™ LSE (Low Surface Energy) Finish Blocking Pads. The 3M LEAP LSE Pads are made of a specially formulated adhesive designed to improve the edging quality of today’s hydrophobic, “non-stick”, low surface energy coated lenses. The innovative pads offer a “one-step approach”, eliminating the need for intermediate film and thereby streamlining the process of accurate blocking. The pads are designed to adhere to hydrophobic coatings, while maintaining all-important axis stability. They are available in five types of varying sizes and shapes, and for different block types.

“The 3M LEAP LSE Pads are manufactured with intermediate film properties built right into the pad which eliminates supplementary products usage, ultimately saving time and money,” said Gerard Santinelli, company President & CEO. “We’re proud to offer this exciting, high tech solution to the industry.” For free 3M LEAP LSE Pad samples, please call Santinelli International at 800.644.3343 (EDGE), option 6.

HAUPPAUGE, NY – Santinelli International has expanded its complimentary workshops offered at their Vision Expo West booth (#LPT 11087). The one-hour workshops now include Chemistrie™ Sunlens Layering sessions, as well as the ever-popular rimless assembly and adjustment sessions.

Attendees will learn about the Chemistrie™ magnetic lens layering system, an innovative product that can enhance practice offerings and increase profits. With a hands-on demonstration, attendees will be educated on how to assemble a Chemistrie™ sunlens layer onto a pair of Rx spectacles. They’ll also see the ease that Santinelli equipment brings to the making of Chemistrie™.

Additionally, attendees are invited to improve their skill set of rimless assembly and adjustment with expert hands-on training. This workshop will feature Hoya lenses, Tura and Lindberg frames. As seating will be extremely limited, Vision Expo West attendees are encouraged to sign-up in advance by calling Michele Candiano at 800.644.3343 (ext. 307).

HAUPPAUGE, NY – Santinelli International, the leader in lens finishing equipment, recently held the worldwide debut of its dry cut lens edging technology with the all-new Xtrimer SE-1 Industrial Edger at Vision Expo West. The debut provided show attendees with a preview of the unit’s unique 5-Axis edging technology which is expected to be in final production design in early 2013.

The Xtrimer SE-1 was designed in Japan by NIDEK Lens Edger engineers with the ultimate goal of providing the latest and most advanced dry edging technology and cutting- edge software -- all in the extremely user-friendly, reliable, and space-saving design that NIDEK is known for internationally. With its robust construction yet compact size, the Xtrimer SE-1 will be a perfect addition to high volume retail labs and industrial wholesale labs alike, and will be ideal for all organic lens materials, including Polycarbonate and Trivex.

The all-new platform will feature the company’s signature quality high curve beveling, grooving, drilling, polishing, safety beveling, customized shelf beveling, inclined beveling and partial step beveling. The Xtrimer SE-1 will be available as a stand-alone edger and is also designed to operate in a large volume capacity in conjunction with the RHU-2200 Robotic Handing System. “The word ‘revolutionary’ will come to mind when seeing and experiencing our all–new dry cut edging unit,” said Gerard Santinelli, company President & CEO. “We believe the market has been waiting for us to introduce an industrial lab product of this caliber and we are beaming with pride about the global premier of this exciting high-tech solution.”

HAUPPAUGE, NY – Santinelli International, the leader in lens finishing equipment, recently implemented a major instructional initiative which provides all associates with a vast range of IT training tailored to meet their individual needs. Branded “Santi U IT”, the program is comprised of multimedia documents and videos that can be viewed and studied in a self-paced, self-taught environment.

According to Gerard Santinelli, President & CEO, “We continue to find ways to raise the skill levels of our staff and we recognize the importance of investing in their professional growth.” Mr. Santinelli continues, “The response from our associates has been extremely positive! In a world of technology that’s as rapidly changing as ours, the opportunity to keep up to speed on the very latest in Information Technology is invaluable.”

HAUPPAUGE, NY – Santinelli International is donating $500 for each lens edger sold throughout the month of November to the Red Disaster Relief program for Hurricane Sandy relief. In addition, the company and its associates have banded together, collecting non-perishable items and monetary donations, for Long Islanders affected by the storm. Santinelli, the leader in lens finishing equipment, is based on Long Island, NY, an area that sustained widespread damage from Hurricane Sandy.Although company associates, their families and the office itself were spared any severe damage, the hurricane's effects have touched the lives of all.

According to Gerard Santinelli, President & CEO, “We all want do our part in some way, especially since so much of the damage occurred virtually in our backyard”. Mr. Santinelli added, “We will continue to keep those who were affected in our thoughts and prayers.” Edger sale donations will be made on behalf of the purchasing practice and will enable the Red Cross to provide shelter, food, emotional support and other assistance to those affected by this massive storm. Additionally, donations independent of any purchase can be made directly to the Red Cross at www.redcross.org or by calling 1-800-RED-CROSS.

HAUPPAUGE, NY – Santinelli International has recently hired a new sales consultant, Thomas Arendt, for the Northern Texas and Oklahoma areas. Mr. Arendt has extensive sales experience and is based out of Dallas, TX. Additionally, Bill Schaffer has been relocated to Southern California, having previously handled Santinelli sales in the Northern California region for many years. Mr. Schaffer also has had several years of experience in the retail optical sector.

According to Rick Clemente, Vice President of Sales & Client Service, “We are excited to welcome Thomas to our team as he brings a tremendous amount of enthusiasm and understanding of meeting client needs. Having Bill in Southern California will complement our already existing coverage in a vast area of the country.”